Kolter Homes – a leader in developing next-generation, highly-amenitized, master-planned active adult communities in the Southeastern U.S. – recently announced a new partnership with EGYM, a global fitness technology leader, to integrate the EGYM digital platform and Smart Strength training equipment into new Cresswind active adult communities including Cresswind Georgia at Twin Lakes. Developed to make fitness more accessible for all, the intelligent hardware and software solutions from EGYM will allow Cresswind residents to easily take control of their health and well-being.
“Our residents value fitness, and EGYM provides a connected gym experience to help them achieve their fitness goals and lead healthier lives,” Kolter Homes President Robert Rademacher said.
This innovative partnership will deliver long-term value to residents, allowing them to enrich their quality of life through fitness. EGYM and Kolter Homes strive to create communities that encourage healthy, active lifestyles.
Dedicated to making the gym work for everyone, EGYM upholds the Kolter Homes mission to design communities based on the cornerstones of Fitness, Relationships, Education and Entertainment to help residents “Live Better, Longer.” The addition of EGYM, with personalized, real-time fitness training that provides digital onboarding, motivation, engagement and progress tracking, is a natural fit.
“Our residents want more than programs, they want solutions,” John Manrique, SVP of marketing at Kolter Homes, said. “We’re excited about what EGYM’s Smart Strength training equipment and platform offers as a straightforward, fun fitness solution that everyone can benefit from in as little as 20 minutes, twice a week.”
“EGYM strives to make the world fit for life, one body at a time,” Director of Active Aging at EGYM Frank Arant said. “We are committed to improving the quality of life for all ages and fitness levels, and it is an honor to partner with an industry innovator like Kolter Homes.”
Through EGYM, Cresswind communities are empowered to deliver a comprehensive experience through Smart Strength machines and integrations with 100 industry providers, such as Matrix, Life Fitness, Precor, Apple Health, Garmin, Fitbit, Polar and InBody. The Smart Strength training solution from EGYM will be integrated into select new Cresswind clubhouse fitness centers in the Carolinas, Florida and Georgia including the new clubhouse at Cresswind Georgia at Twin Lakes.
Located in Hoschton, Georgia, Cresswind Georgia serves as the active adult component at the master-planned Twin Lakes development. In addition to a low-maintenance lifestyle, residents will enjoy resort-style amenities both inside and out.
The resident-only lakeview clubhouse, currently under construction and projected to open in 2022, will feature a lounge area, an arts and crafts room, event spaces, an indoor pool with lap lanes, a cardio studio and a state-of-the-art Cresswind SmartFIT Training Center powered by EGYM. Planned outdoor amenities include a resort-inspired pool, event lawn, walking trails throughout, bandshell, bocce and tennis courts and access to fishing, kayaking and canoeing on the community’s two lakes.
Serving as the community’s signature, Cresswind Georgia at Twin Lakes will also feature more than 40 pickleball courts. Capable of hosting large-scale tournaments, the first of which will be the inaugural Cresswind Cup, the Cresswind Pickleball Center is estimated to be one of the largest private pickleball complexes in the Southeast and the largest in Georgia. The Cresswind Cup, currently in planning stages, will bring together players and neighbors from Cresswind communities across the Southeast.
Priced from the mid-$200,000s to $400,000s, homes at Cresswind Georgia feature regionally inspired layouts and design elements and a catalog of personalization options including flexible room configurations, golf cart garages, finished or unfinished bonus rooms, enclosed patios and more. The community’s Jackson County address offers a serene, nature-inspired locale without sacrificing convenience to popular destinations in downtown Hoschton and Braselton.
The model home park, featuring 15 decorated home designs, is open daily for tours. To learn more about Cresswind Georgia at Twin Lakes, visit www.CresswindGeorgia.com.
To learn more about EGYM technology, visit www.EGYM.com/us.
